
Your Guide to Engagement Ring Shopping
Finding the perfect engagement ring is a beautiful milestone, and the experience should be just as memorable as the proposal itself. At Allum & Sidaway, we understand that navigating this purchase can feel daunting, so we have curated this guide to ensure a seamless and stress-free journey.
Our ultimate advice: don’t stress and leave the hard work to us.
Enjoy Personalised Consultations
- Visit Our Boutiques: Step into one of our six beautiful stores for a relaxed, complimentary consultation over a drink with our knowledgeable team.
- Curated Selections: By telling us all about your partner and sharing their lifestyle, personal aesthetic and your comfortable budget, our experts will curate a selection of rings tailored to your unique love story.
- Expert Guidance: We will explain the all-important 4Cs to you, compare laboratory-grown and natural diamonds and explore various shapes and styles to ensure you are confident in your choice.
- Exquisite Collections: Begin your search with our popular Engagement Collection, featuring premium D colour diamonds, or explore our extensive Laboratory Grown collection.
- Expanded Sourcing: If you desire a specific metal, stone, or carat weight not currently on display, we can easily source options from our sister stores or provide custom quotes.

The Bespoke Experience
If you are looking for something truly one-of-a-kind, our bespoke service allows you to collaborate directly with our team and award-winning designer, Ivonna Allum, to bring your dream ring to life.
Planning Ahead
- Sizing Solutions: Don’t worry about knowing the exact ring size; our in-store rings are typically a standard UK size M and can be expertly resized after your proposal for the perfect fit.
- Shared Experiences: Whether you choose to plan a surprise or shop together as a couple, we promise a romantic and unforgettable experience.
- Flexible Financing: We offer Interest Free Credit options to help you comfortably spread the cost of your purchase.
- Idea Gathering: Before your visit, explore our website to browse our collections and take a look at our Engagement Ring Builder to view styles and live pricing.

To ensure a discreet and fully dedicated experience, we highly recommend booking an appointment at your local store. Our team will be awaiting your arrival with some gorgeous rings ready to show you based on the ideas you shared when booking.
We look forward to welcoming you and playing a small part in your beautiful new chapter.